H ave you ever subscribed to an e-mail newsletter and instantly received an e-mail asking you to confirm your subscription?
This is called double opt-in and it’s designed to prevent subscribers from receiving unsolicited e-mails. It also helps e-mail marketers keep their lists full of working e-mail accounts.
It’s imperative for e-mail marketers that you click the “confirm your subscription” link in the confirmation e-mail. This is the final action that adds you to their subscription list.
Smart e-mail marketers perform A/B tests on their confirmation e-mail subject lines to determine which subject gets subscribers to confirm their address.
Here are a few confirmation e-mail subject lines e-mail marketers test:
- Please confirm your e-mail address
- Confirm your e-mail address
- E-mail confirmation
- Confirm subscription to [company name]
- Response required, confirm your subscription
Recently Alex Pankratov of Bvckup performed a small A/B test for his e-mail subscribers that increased the number of completed subscriptions from 51% to 82%.
He simply changed his subject line from the generic “E-mail confirmation” to “Please confirm your e-mail address”. By making his call-to-action clearer he was able to increase his subscriber rate.
Testing your confirmation e-mail headlines is just another example of how a simple hypothesis followed up by measuring and testing can yield more conversions for your marketing campaigns.
Dusty Dean wrote this on August 19, 2011
About Dusty Dean
Dusty is the CEO/Chief Web Business Analyst at BitCadet.
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