W hen it comes to helping our clients with their digital marketing demands, efficiency is key. From data analysts and programmers, to webmasters and executives, successful campaigns rely on the ability of our team members to perform their particular job to the best of their ability, and Google Tag Manager is helping them do that.
What It Is
Google Tag Manager is a useful tool that helps marketers effectively manage website tags (tiny snippets of code that are used to track website statistics) through an easy-to-use web interface. It allows us to quickly and efficiently add and update tags without wasting valuable time and effort rewriting code, and by doing this, we have more freedom to focus on doing what we do best.
How We Use it?
Properly managing tags can be a rather slow and tedious task that often requires the help of experts from a number of different disciplines. But with Google Tag Manager, it can be done by anyone (techies and non-techies alike) with just a few clicks of the mouse.
Marketing and tracking tools like Google Analytics require users to enter small snippets of code at the end of each tag, and when you only have one or two of these tags, this process is rather straightforward. However, when you have 20 or 30 tags and you’re using multiple services to track your website statistics (like we do at BitCadet), it can get a little more complicated. We use Google Tag Manager to consolidate all of your tags into one dashboard where they can easily be managed.
Why It’s Useful?
Though all of this may sound rather technical, it’s really quite simple. Google Tag Manager helps us run your digital marketing campaign in a much more efficient manner. In addition to providing us with the freedom to deal with the more important aspects of marketing your business, it also gives us the ability to decrease page load times, quickly implement changes to your website and better understand which parts of your site are performing and which are not.
At BitCadet, we’re always looking for new and exciting ways to streamline our operations because we know that the success of your business depends on it. With Google Tag Manager, there’s no more bothering IT Departments or programmers with time-consuming coding requests, or explaining to non-techie employees how to remove analytic scripts from a site. Instead, a few clicks of the mouse and the task is done. Plain and simple, Google Tag Manager gives us the flexibility to better meet your marketing demands, whatever they may be.
Dusty Dean wrote this on August 21, 2013
About Dusty Dean
Dusty is the CEO/Chief Web Business Analyst at BitCadet.
Read all of Dusty Dean's posts