Your website’s internal search engine is full of valuable data about your customers’ intent. For large, complex websites, with many pages, internal site search is an essential tool used by your visitors to find the content they’re looking for fast. You gain insight into what your visitors are searching for, and most importantly, what you’re [...]
Imagine sitting in a room with friends and someone asks “What time do the Miami Dolphins play tonight?” Each person pulls out their device of choice, a phone, laptop or sits down at the desktop computer, all ready to search online. It’s likely that no two friends will use the same search query. Some may [...]
We love search engines and all of the bits of data they collect from websites across the Web. We’ve decided to create a series of posts that breakdown the basic essential components of publishing content that is both user and search engine friendly. Our focus is to help those who are new to Web marketing [...]
The reach, relevancy and ROI of search engine marketing, specifically Google AdWords, is unmatched today in Web marketing. AdWords is still the primary powerhouse and Google doesn’t rest on their laurels. Google continues to rapidly innovate and provide advanced targeting tools that allow businesses to target customers at crucial points in the buying process. The [...]
