Testing Trust & Credibility Signals for Conversions

December 8, 2010 | Written by

Well-designed, measurable company websites are the best salesperson you’ll ever hire. They’ll work tirelessly 24/7, allow you to measure everything, and welcome continuous testing for more sales and leads without a grumble. And just like a real-life salesperson, you’ll want to make certain your website creates a trusting and credible impression of your company’s mission […]

Search Engines and Meta Description Tags

December 7, 2010 | Written by

This is the second post in a series dedicated to explaining fundamentals of search engine optimization. Our focus is to help those who are new to Web marketing understand the basic fundamentals of the Web’s primary customer acquisition channel – search engines. Our previous post discussed title tags and this post focuses on meta description […]

10.5% Increase in Online Ad Spending Predicted for 2011

December 6, 2010 | Written by

eMarketer, an Internet market research company, has revised their online ad spending projections for 2011. Their latest estimates suggest a 10.5% increase next year. Their forecasts predict double-digit growth (in the 10-14% range) for the next four years. In 2014, they predict online advertising will reach $40.5 billion. eMarketer’s forecast corresponds well with former Morgan […]

Mobile Website Trends in 2010

December 5, 2010 | Written by

We recently discussed in our “Know Your Mobile Trends Before React” post that your company should take a long look at your website’s mobile visitor statistics before creating your mobile experience. Our previous post warned companies to take a data-driven approach to their mobile website strategy and avoid haphazardly playing catch up with their competition. […]

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