US Companies Spend $6.4 Billion on Internet Ads in Q3 2010

November 17, 2010 | Written by

Source: IAB Internet Advertising Revenue Report/PwC (www.iab.net) US companies are coming back to advertising in a big way. Companies are shifting more of their budgets from traditional media branding efforts and embracing the trackable and quantifiable world of Internet advertising. The Interactive Advertising Bureau (IAB)  consists of over 460 media and technology companies who are […]

Online Advertising: The 50 Billion Dollar Opportunity

October 18, 2010 | Written by

Morgan Stanley managing director and leading technology researcher Mary Meeker predicts a $50 billion dollar online advertising boom. Her recent presentation delivered at the Web 2.0 Summit in San Francisco contained a slide that caught our eye. It compares media consumption time versus percentage of ad spend. The slide suggests that people spend 28% of their […]

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