Local Businesses get discovered with Google Places

February 26, 2011 | Written by

Smartphone adoption in the US is near 30% and rising fast. 1 These GPS-enabled phones with full Web browsers allow companies like Google to return highly localized search engine results. Mobile searchers want fast, relevant information about local businesses and it’s Google’s job to make certain their results contain fresh and relevant information. Searchers […]

Mobile Phones Increasingly Influencing In-store Sales

February 14, 2011 | Written by

Customers frequently research products and services online before they purchase in store. In fact, Forrester Research reports that 46% of retail sales are influenced by the Web. This online due diligence commonly takes place on a desktop or laptop computer. But today, a growing trend of consumers use smartphones to research products and services while […]

Introduction to Local Search Engine Marketing

January 11, 2011 | Written by

The past decade of incredible search engine innovation, both in speed and relevancy, has created a culture where people believe they can find almost anything by simply querying a search engine. Today search engine use is second only to e-mail as the most popular online activity across all generations. And now, we’re discovering that a […]

The Rise of Display Advertising Intelligence

January 5, 2011 | Written by

Widespread discussion about the rise of mobile and social media marketing have overshadowed remarkable innovations happening in display advertising. Display advertising, being one of the Web’s first forms of advertising, is most often used for branding purposes and can include elements such as graphics, text, video and flash animations. Web marketers have long enjoyed the […]

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