Bing’s Search Share for November 2010

December 15, 2010 | Written by

Recently released data from comScore and Experian Hitwise reinforce Google’s dominance over search engine market share and highlight Bing’s aspirational underdog position. Microsoft Bing’s search engine functions as a standalone search engine (bing.com) and it also powers Yahoo! search engine results (yahoo.com). According to comScore panel data, Bing’s standalone US search share was at an […]

AdWords Enhanced CPC for Increased ROI

December 14, 2010 | Written by

Search engine marketing campaigns are designed to send high quality, convertible traffic to company’s website. Google AdWords has a powerful feature called conversion tracking. Once enabled, conversion tracking will measure, analyze and report conversion data about your AdWords ads. Conversion tracking helps you make smarter decisions about your ad setup by assigning sales revenue to […]

Google Analytics for Mobile Applications

December 13, 2010 | Written by

Companies can easily measure and analyze clickstream data from their mobile websites. Most of the time this requires limited modifications to your analytics code. Today’s JavaScript tags use browser user-agent detection and can quickly and efficiently segment your mobile website traffic from your non-mobile traffic. However, if your company has produced a mobile application, for […]

Website Speed Optimization for Faster Conversions

December 12, 2010 | Written by

Few things can be more damaging to your online marketing efforts than a slow, unresponsive website. Your customers won’t convert, your brand will be damaged and worst of all – you’ll lose sales. A recent survey by the FCC suggests that 68% of US Internet users have a connection speed that is lower than their […]