Your website visitors are not converting. What do you do now?

March 17, 2011 | Written by

Scenario You’re two weeks into your new search engine and display advertising campaigns and your conversion rate is well below your expectations. You’ve carefully optimized both campaign settings and are seeing a high clickthrough rate. However, the traffic just isn’t converting. Based on your campaign targeting settings and Web analytics analysis, you believe these visitors […]

Website Speed Optimization for Faster Conversions

December 12, 2010 | Written by

Few things can be more damaging to your online marketing efforts than a slow, unresponsive website. Your customers won’t convert, your brand will be damaged and worst of all – you’ll lose sales. A recent survey by the FCC suggests that 68% of US Internet users have a connection speed that is lower than their […]

Testing Trust & Credibility Signals for Conversions

December 8, 2010 | Written by

Well-designed, measurable company websites are the best salesperson you’ll ever hire. They’ll work tirelessly 24/7, allow you to measure everything, and welcome continuous testing for more sales and leads without a grumble. And just like a real-life salesperson, you’ll want to make certain your website creates a trusting and credible impression of your company’s mission […]

Days & Visits to Goal Completion: The Journey of Your Customers

November 27, 2010 | Written by

You learn very quickly in the world of Web analytics to never trust a lone metric. Advance segmentation and comparison give context that leads to actionable insight and analysis. Well-designed websites have macro and micro conversion goals that represent actions that are valuable to your company. It’s exciting to look at your KPI dashboard and […]

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