Your website visitors are not converting. What do you do now?

March 17, 2011 | Written by

Scenario You’re two weeks into your new search engine and display advertising campaigns and your conversion rate is well below your expectations. You’ve carefully optimized both campaign settings and are seeing a high clickthrough rate. However, the traffic just isn’t converting. Based on your campaign targeting settings and Web analytics analysis, you believe these visitors […]

Develop a Content Marketing Strategy for Your Business

March 4, 2011 | Written by

Content is critical to success on the Web. It’s indexed by search engines and discovered by searchers, shared by friends, family and co-workers in IMs, e-mails and on social networks. From blog posts, online videos and books to podcasts, whitepapers and webinars, content consumption is the reason we browse and love the Web. And perhaps […]

Local Businesses get discovered with Google Places

February 26, 2011 | Written by

Smartphone adoption in the US is near 30% and rising fast. These GPS-enabled phones with full Web browsers allow companies like Google to return highly localized search engine results. Mobile searchers want fast, relevant information about local businesses and it’s Google’s job to make certain their results contain fresh and relevant information. Searchers want to […]

Mobile Phones Increasingly Influencing In-store Sales

February 14, 2011 | Written by

Customers frequently research products and services online before they purchase in store. In fact, Forrester Research reports that 46% of retail sales are influenced by the Web. This online due diligence commonly takes place on a desktop or laptop computer. But today, a growing trend of consumers use smartphones to research products and services while […]

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