Ultimate Campaign Tagging Guide for Marketers

March 18, 2011 | Written by

Congratulations you’ve taken a very important step in Web marketing by learning how to properly tag and measure the performance of your campaigns across the Web. This guide is designed to help Web marketers understand the importance of tagging your URLs and to demonstrate exactly how to do it. After all, you’ve spent all that […]

Your website visitors are not converting. What do you do now?

March 17, 2011 | Written by

Scenario You’re two weeks into your new search engine and display advertising campaigns and your conversion rate is well below your expectations. You’ve carefully optimized both campaign settings and are seeing a high clickthrough rate. However, the traffic just isn’t converting. Based on your campaign targeting settings and Web analytics analysis, you believe these visitors […]

Develop a Content Marketing Strategy for Your Business

March 4, 2011 | Written by

Content is critical to success on the Web. It’s indexed by search engines and discovered by searchers, shared by friends, family and co-workers in IMs, e-mails and on social networks. From blog posts, online videos and books to podcasts, whitepapers and webinars, content consumption is the reason we browse and love the Web. And perhaps […]

Discover Customer Intent with Internal Site Search

December 4, 2010 | Written by

Your website’s internal search engine is full of valuable data about your customers’ intent. For large, complex websites, with many pages, internal site search is an essential tool used by your visitors to find the content they’re looking for fast. You gain insight into what your visitors are searching for, and most importantly, what you’re […]

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