Make Your E-mail Lists More Valuable, More Relevant

March 22, 2012 | Written by

At BitCadet we strive to help our clients get the most out of their previous online investments. We spend a lot of time talking about “low-hanging fruit” with our clients. We frequently review all of the online assets and tools clients have invested in and identify ways to optimize them and derive maximum value. One […]

It’s Time for Pinterest to Monetize

February 1, 2012 | Written by

Every week of 2012 I’ve had clients and prospective clients inquire about buying advertising on Pinterest. Alas, as of today’s date I must tell them it’s not possible. Pinterest is in “community building mode” whereas they focus solely on acquiring subscribers and scaling their infrastructure. This means their primary near-term focus is not generating revenue. […]

Holiday Shopping Mobile Statistics

January 2, 2012 | Written by

Online shopping finished 2011 strong with record breaking spending, mobile device activations, mobile app downloads and mobile purchases. Here’s a list of fascinating mobile commerce statistics aggregated from around the Web: On an average day during the 2011 holiday season-to-date (Nov. 1 – Dec. 26), Digital Content & Subscriptions accounted for 2.8% of retail e-commerce […]

Expressive eCommerce Marketing with Facebook’s Open Graph

September 26, 2011 | Written by

What word expresses an action, state, or occurrence, and forms the main part of the predicate of a sentence? It’s a verb and it’s about to change the way you market your products on Facebook. Facebook’s annual f8 developer conference included the announcement of what Facebook calls the Open Graph. The Open Graph allows third-party […]

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