A/B Testing Confirmation E-mail Subject Lines

August 19, 2011 | Written by

Have you ever subscribed to an e-mail newsletter and instantly received an e-mail asking you to confirm your subscription? This is called double opt-in and it’s designed to prevent subscribers from receiving unsolicited e-mails. It also helps e-mail marketers keep their lists full of working e-mail accounts. It’s imperative for e-mail marketers that you click […]

Facebook Adds Zip Code Targeting and Interest-based Suggestions

August 12, 2011 | Written by

Good news, Facebook advertisers! Facebook recently added two very useful features to their advertising platform. Creating ads that are highly relevant to your target audience is one of the fundamental keys to a successful online advertising campaign. Facebook’s new zip code targeting and interest-based suggestions are the tools you need to be more relevant to […]

Innovative Psychological Pricing Techniques Used By Humble Indie Bundles

August 10, 2011 | Written by

In 2007 English rock band Radiohead released their new album “In Rainbows” as a digital download with a “pay what you want” model. Downloaders were presented with a list of recommended price points, each increased price added more value (eg. higher bitrates, vinyl album). One final pricing option asked fans to name their own price […]

Why Is There a Bra Sale in My E-mail Inbox?

August 5, 2011 | Written by

One of the first and most fundamental lessons of e-mail marketing is that it’s a privilege to have someone opt-in and allow you to e-mail them. When a customer completes your sign-up form, they’ve agreed to allow you into a special place. A place where only their friends, colleagues and family members can message them. […]

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