Using Online Competitive Intelligence Tools

December 11, 2010 | Written by

Your business doesn’t exist in a vacuum. You have competitors that are innovating and quickly adjusting to new market trends, both online and offline. The data you collect from your Web analytics clickstream analysis, search engine marketing clickthroughs and voice of customer (VoC) surveys needs industry context. You may have increased conversions 37% from Q3 […]

Research Foreign Markets with Google Global Market Finder

December 10, 2010 | Written by

Thinking about expanding your business into foreign markets? Would you like to see how much traffic your product keywords would receive in Germany, Japan or maybe Brazil? In the past, this type of research would require hiring translators to work along with your search engine marketing team, all in hopes of discovering a high-demand low-competition […]

W3C Releases Mobile Web Application Best Practices

December 10, 2010 | Written by

The rapid growth of mobile websites and mobile applications has given rise to standardization and ecosystem issues. The World Wide Web Consortium (W3C) created the Mobile Web Initiative to assist with these standardization challenges. The W3C has recently released standard best practices for creating smarter mobile Web applications that are easily deployable and work across […]

The Mobile Advertising Opportunity

December 9, 2010 | Written by

Smartphones are seemingly everywhere nowadays. The iPhone and Google Android phones have invigorated sales across the US and world. People are using these Web connected phones to make important buying decisions at the point-of-sale. Here’s four key statistics: Smartphone ownership in the United States has grown from 15% of US consumers in October 2006 to […]