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Press Room

This DIY Storage Building Business Leveraged Digital Sales Innovations For Real Success

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

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Change Management: The Critical Part of Digital Transformation

Digital Commerce 360 (Internet Retailer) for 18 years has delivered the valuable facts, figures and analyses needed to cover the digital transformation.

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Complacency is Killing U.S. Manufacturers

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Business during COVID-19: What Memphis companies are thriving

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Why are manufacturers kicking and screaming to a digital future?

Digital Commerce 360 (Internet Retailer) for 18 years has delivered the valuable facts, figures and analyses needed to cover the digital transformation.

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Boosting Sales During a Pandemic

Manufacturing Business Technology focuses on how ERP, CMMS, PLM, e-Commerce, CAM, CAD and other software platforms ensure competitiveness for manufacturers.

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Digital Transformation Gives Manufacturers Curb Appeal

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From Veterinary and Healthcare Industries to Helping Manufacturers Build New Sales Channels – A Conversation with BITCADET’s Lisa Clark

Where accomplished women interview accomplished women who can share their experiences and encourage women to look across the broad landscape of manufacturing, from the shop floor to the C-Suite, and the expanse of jobs and careers in between, to learn more about this exciting sector of the U.S. economy, and what it might hold for them.

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BITCADET’s founders are available for speaking engagements including keynote, panels, webinars, podcasts and more. See suggested topics below. Custom content available upon request. For more information, contact Linda Rigano at press@bitcadet.com or call (914) 815-0396

Topics:

  • COVID’s Wake-Up Call to Manufacturers
  • Winning Digital Strategies for Manufacturers Building New Revenue Streams
  • E-Commerce Strategies that Work
  • How to Create Custom Product Configurators on your Website
  • Change Management: From the Inside Out
  • Who are the Winners and Losers in Manufacturing? How to Recession Proof Your Business
  • Rethinking Your 3rd Party Distribution
  • Selling Direct to the Consumer Can Be Easier Than You Think
  • What’s the Value of Your Business?

Company Profile

BITCADET increases manufacturers’ sales and company valuations by creating innovative digital sales channels – whether you’re an owner, investor, or looking to increase your value prior to a sale – they design and execute a growth program tailored to your industry and needs.

BITCADET’s pioneering team of technologists, digital sales experts, and industry analysts function as a fully outsourced digital growth department that delivers revenue growth on an accelerated schedule. We do all the work so our clients can focus on what they do best – building and shipping quality products.

Services

Build

  • Customized Digital Strategic Plan
  • E-Commerce Platform with public and private pricing
  • 3/D Downloadable CAD Drawings
  • Superior Website Interface
  • White Label Products
  • Online Ad Development and Management (Online store, Google, LinkedIn, etc.)
  • CRM Development and Integration
  • Search Engine Optimization (paid and organic)
  • Customized, On-going Analytics

INNOVATE

  • Personalized Integration across Manufacturing, Finance, Supply Chain, Marketing, Engineering and Operations
  • Investor Analysis and Estimation
  • Technological Enhancements
  • New Product Additions
  • Waste and Time Reduction Solutions for Staff
  • Payment Options and Revenue Capture
  • Online Complex Product Configuration

SELL

  • Customer Acquisition, Growth Strategies
  • Sales Channel Expansion (Direct-to-Consumer, Distributor, Broker or Government)
  • Future Planning, Demand and Forecasting
  • Marketing Plan Recommendations
  • Sales Conversion Optimization
  • New Market Implementation
  • Investor Valuation
  • Increase Business Valuation

History

We get it. Building a manufacturing business is hard. While you’re focused on making amazing products and meeting customer demand, there’s not much time left to create a sales strategy and boost growth. That’s where BITCADET comes in.

At BITCADET we feel your pain because we’ve been there. Our leader Dusty Dean led a legendary business transformation for VersaTube, a manufacturer of DIY steel building kits. Under Dusty’s leadership, the company grew from $5 million to $50 million by establishing a direct to consumer sales strategy.

This was just the start. He transformed how the company targets and processes leads, created world-class lead generation and ecommerce platforms, and used innovative digital marketing strategies to lower customer acquisition costs. As a result, direct online sales went from 5% to over 60% of annual revenue. In addition, he created an online configurator that connected sales, engineering and the customer service with real-time pricing and shortened lead times.

Dusty formed BITCADET as a one-stop source for manufacturers who are serious about building a digital sales strategy and growing exponentially. His expert team of digital technologists and analysts work hand-in-hand with you to deliver the best online sales channel to support all your customer types – whether it’s direct-to-consumer, distributor, dealer, or a government agency.

As BITCADET creates your new sales platform, we’re also working on integrating it into all of your other vital business functions. From finance, operations, marketing, customer service, and even directly into your manufacturing process — we make sure all areas that interact with your new sales channel are improved by technology.

Want to boost your sales? We’d love to help. Connect with us today.

Our Values

OUR VISION

We see a world where the right combination of technology and passion creates limitless possibilities.

MISSION

At BITCADET, it’s personal. We’re guided by a mission to capture the very best of business and technological value for all our clients. We work tirelessly to assure our solutions are accessible, user friendly, and widely adopted. Our solutions don’t just work, they work with and for our clients.

CORE VALUES

We believe that our success is possible when backed by integrity, creativity, diversity, accountability, and our sincere commitment to always do what is best for our clients.

Leadership Bios

Dusty Dean

Founder and CEO, BITCADET

Dusty Dean is setting a new standard for how manufacturers can build fast-growing new revenue streams.

Dusty formed BITCADET as a one-stop source for manufacturers who are serious about building a digital sales strategy and growing beyond their dreams. He built an expert team of technologists, digital sales experts, and industry analysts to function as his clients’ outsourced digital growth department that delivers revenue growth on an accelerated schedule.

Dusty’s philosophy is for his team to do all the work so clients can focus on what they do best – building and shipping quality products.

Growing up Dusty was always fascinated by technology – by the time he was eight years old he was learning how to code; by thirteen he was building and selling desktop computers and software. After graduating from the University of Tennessee, Dusty founded BITCADET — intrigued by technology and how it might be a solution to the channel complexities manufacturers deal with every day.

Before long BITCADET built an e-commerce platform for VersaTube, a do-it-yourself steel structure manufacturer. After seeing Dusty in action, VersaTube’s board asked him to lead the company with a mission to transform VersaTube online – enabling anyone to design, build and purchase the structure they want. Dusty streamlined operations and developed an innovative and fully customizable e-commerce platform. The company grew from $5 million to $50 million by establishing a direct to consumer sales strategy.

This was just the start. Dusty led a companywide turnaround that transformed a 20-year old manufacturing company into a highly profitable digital enterprise. As a result, direct online sales went from 5% to over 60% of annual revenue. In addition, he created an online configurator that connected sales, engineering and the customer service with real-time pricing and shortened lead times.

Coming off his success at VersaTube, Dusty returned full time to his original dream to build BITCADET to be of service to all manufacturers who are looking for growth. Today, Dusty and his expert team are working closely with clients to identify the right market opportunities and customize highly successful digital programs — including website development, e-commerce catalogs, CAD drawings, and powerful lead generation programs that deliver long term sales success.

Dusty looks forward to BITCADET’s future growth as well as working with fellow entrepreneurs and business leaders to explore how technologies like AR, VR and machine learning can transform traditional industries.

Connect with Dusty on LinkedIn

Lisa Clark

Co-Founder and Managing Director, BITCADET

Lisa Clark is a trained scientist with an MBA – specializing in helping middle-market companies create sustainable growth using digital transformation programs. A born problem solver, Lisa takes pride in helping companies manage change, build successful teams, and navigate the unique challenges of the 2020s.

Lisa and her team of technologists, digital sales experts, and industry analysts function as a fully outsourced digital growth department that delivers revenue growth on an accelerated schedule. She and her team do all the work so clients can focus on what they do best – building and shipping quality products.

Lisa understands data like no other. Her background includes working with data analytics used in genetic testing; to creating data-driven hiring practices and lean onboarding processes for VersaTube, a do-it-yourself steel structure manufacturer. Lisa also recruited, trained and built the entire protocol for VersaTube’s remote customer experience and online sales teams.

She started her career in the veterinary business where she helped a major pet therapy company digitize and streamline its entire operation. To this day, she takes pride in building customized wheelchairs for dogs. She is also a founding partner of Seedzi, a digital incubator where she coaches start-ups on how to grow their innovative ideas, craft a brand story, and build out a viable business/investor proposition.

Lisa earned her undergraduate degree from the University of Illinois and holds an MBA from Vanderbilt University.

Connect with Lisa on LinkedIn

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