Mobile Internet Trends and Data You Need To Know

March 19, 2011 | Written by

Whenever I’m searching for today’s most relevant data on mobile internet trends I turn to legendary internet analyst Mary Meeker. In February of 2011, Ms. Meeker released a new updated report on today’s most important mobile internet trends. The report is a 56 slide presentation and here are few highlights that were notable to me. […]

Local Businesses get discovered with Google Places

February 26, 2011 | Written by

Smartphone adoption in the US is near 30% and rising fast. These GPS-enabled phones with full Web browsers allow companies like Google to return highly localized search engine results. Mobile searchers want fast, relevant information about local businesses and it’s Google’s job to make certain their results contain fresh and relevant information. Searchers want to […]

Mobile Phones Increasingly Influencing In-store Sales

February 14, 2011 | Written by

Customers frequently research products and services online before they purchase in store. In fact, Forrester Research reports that 46% of retail sales are influenced by the Web. This online due diligence commonly takes place on a desktop or laptop computer. But today, a growing trend of consumers use smartphones to research products and services while […]

Google Analytics for Mobile Applications

December 13, 2010 | Written by

Companies can easily measure and analyze clickstream data from their mobile websites. Most of the time this requires limited modifications to your analytics code. Today’s JavaScript tags use browser user-agent detection and can quickly and efficiently segment your mobile website traffic from your non-mobile traffic. However, if your company has produced a mobile application, for […]

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