Develop a Content Marketing Strategy for Your Business

March 4, 2011 | Written by

Content is critical to success on the Web. It’s indexed by search engines and discovered by searchers, shared by friends, family and co-workers in IMs, e-mails and on social networks. From blog posts, online videos and books to podcasts, whitepapers and webinars, content consumption is the reason we browse and love the Web. And perhaps […]

Introduction to Local Search Engine Marketing

January 11, 2011 | Written by

The past decade of incredible search engine innovation, both in speed and relevancy, has created a culture where people believe they can find almost anything by simply querying a search engine. Today search engine use is second only to e-mail as the most popular online activity across all generations. And now, we’re discovering that a […]

Search Engines and Meta Description Tags

December 7, 2010 | Written by

This is the second post in a series dedicated to explaining fundamentals of search engine optimization. Our focus is to help those who are new to Web marketing understand the basic fundamentals of the Web’s primary customer acquisition channel – search engines. Our previous post discussed title tags and this post focuses on meta description […]

54.5% of Search Queries are Greater than 3 Words

December 2, 2010 | Written by

Imagine sitting in a room with friends and someone asks “What time do the Miami Dolphins play tonight?” Each person pulls out their device of choice, a phone, laptop or sits down at the desktop computer, all ready to search online. It’s likely that no two friends will use the same search query. Some may […]

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