Ad Fatigue Estimator
This tool helps estimate how quickly your audience might experience ad fatigue based on your campaign parameters. Ad fatigue occurs when your audience becomes overly exposed to your ads, potentially leading to decreased engagement and effectiveness.
Campaign Parameters
Fatigue Estimation Results
Understanding the Results:
The Fatigue Index is a measure of how likely your audience is to experience ad fatigue during your campaign. It's calculated as:
Fatigue Index = (Total Impressions / Number of Ad Variations) / Audience Size
Where:
- Total Impressions = Audience Size × Ad Frequency × Campaign Duration
- A higher index indicates a higher likelihood of ad fatigue
The chart shows the estimated percentage of your audience experiencing fatigue over time. This curve is based on an exponential model where fatigue increases more rapidly as exposure increases, but is mitigated by larger audience sizes and more ad variations.
Interpreting the Fatigue Index:
The interpretation of the Fatigue Index varies based on the campaign type:
Note: These thresholds are general guidelines. Actual ad fatigue can be influenced by many factors including ad quality, targeting precision, audience characteristics, and the specific context of your campaign.