Insights

Data-Driven Marketing: Leveraging Attribution Models to Enhance Campaign Performance

Discover how understanding and applying the right attribution models can lead to smarter marketing decisions and improved ROI.

Maximizing Customer Lifetime Value: Strategies for Sustainable Growth

Revolutionizing Retail Media Measurement with Deterministic Attribution

The Rise of CTV as a Performance Marketing Powerhouse

Transform your marketing with CTV's precision, performance, and measurable impact.

Bridging the Gap Between Marketing and Sales: Attribution Models That Drive Revenue

Discover how proper attribution can unify marketing and sales efforts, leading to increased revenue and improved collaboration.

From Backcountry Skiers to Sustainability Advocates: Why the Future of Outdoor Sports is Eco-Friendly

Backcountry skiers drive eco-friendly innovation in outdoor sports.

Advanced Attribution Modeling: Customizing Models for Your Unique Business Needs

Discover the benefits of customizing attribution models to better reflect your customer journey and enhance your marketing strategy.

How Marketing Budgets Stack Up Across Industries in 2024

The Rise of Eco-Friendly Ski Gear: How Sustainability is Driving Customer Loyalty in the Sporting Goods Industry

Driving Growth in the Industrial Heating Sector: How Data-Driven Marketing is Fueling New Revenue Opportunities

Navigating Global Markets: Adapting Conversion Strategies Across Regions

How Market Saturation, Industry, Region, Device, and AOV Influence Conversion Rates

Market Saturation: Turning Competition into Opportunity

Accelerating B2B Growth for a Leading HVAC Company through Strategic Marketing and Sales Automation

Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors

Tap into the power of live commerce with this insightful guide for CMOs and Marketing Directors. Learn its benefits, trends, and how to start leveraging it today.

AI and ML Revolutionizing Marketing and Sales Through Generative AI

A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications

Uncover the evolution, resurgence, and practical applications of Marketing Mix Modeling (MMM) in this comprehensive guide, offering key insights for today's CMOs.

The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches

Is A/B testing losing its edge? Discover why traditional CRO methods may be outdated and explore holistic approaches focused on customer experience and value creation for better conversion rates.

Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models

Explore why Explainable AI matters to CEOs. From informed decision-making and trust-building to risk mitigation, uncover vital insights from the latest research.

Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples

Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes

The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement

Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation

Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce

Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs

Discover strategies for CMOs and CEOs to capitalize on the growing demand for sustainable business practices in the age of climate tech, including consumer trends, B2B startup collaborations, and navigating regulations.

Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy

Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping