Three Steps Brands Can Take For Post-Pandemic, Direct-To-Consumer Success
BITCADET CEO Dusty Dean shares with Forbes the three biggest e-commerce and direct-to-consumer opportunities in 2022.
Conversations with Dusty: AeroPress founder Alan Adler
The AeroPress has been a smash hit and not just with consumers. It has a winning distribution strategy
5 Reasons Amazon Has a Chokehold on Manufacturers
While Amazon may be a good channel for companies not ready to sell direct, it’s important to be aware of the drawbacks.
How Manufacturers Can Turn The Supply Chain Crisis Into An Opportunity (And Six Questions To Ask)
Selling direct for many suppliers can be the answer to survival (and growth).
How Manufacturers Can Get Started Selling Directly To Consumers
Because of the pandemic causing havoc on supply chains, selling direct has become a more popular option for many manufacturers.
Conversations with Dusty: Global Industrial’s Barry Litwin
CEO of Global Industrial Co. offers insight on the keys to e-commerce success.
The wins and worries for manufacturers going direct-to-consumers
The barrier to entry for selling e-commerce no longer exists.
Selling Direct-to-Consumer Is Increasingly an Attractive Option
Some big names in manufacturing are going the DTC route to build brand loyalty, reap higher margins.
How Portland-based BITCADET helps manufacturers digitize sales
BITCADET CEO Dusty Dean believes fiercely in America’s small and mid-sized manufacturers.
What the Truck?!?: Dusty Dean discusses D2C e-commerce for manufacturers
BITCADET’s Dusty Dean shares innovations that US manufacturers are making to be more competitive and deliver a superior experience for their customers.
5 Ways to Step Up Your E-Commerce Strategy
The growth rate in manufacturing ecommerce sales in 2019 was 20 times faster than the growth in total U.S. manufacturing sales.
Interview with Dusty Dean – At Your Doorstep
In this episode of At Your Doorstep, host Kaylee Nix interviews Dusty Dean about what manufacturers need to be doing to keep up with changing consumer demands.
Manufacturing’s old school vs. new school: Which one are you?
Research shows that buyers want to do business with suppliers that offer an online sales channel
How complacency harms US manufacturers
Manufacturers never shy away from investing in the quality of their products, so why is the average manufacturer’s sales and operational process 10-15 years behind the digitization trend?
Pros to Know
Dusty Dean, Founder of BITCADET Named Supply & Demand Chain Executive’s 2021 Pros to Know
This DIY Storage Building Business Leveraged Digital Sales Innovations For Real Success
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
Four Manufacturing Predictions for the post COVID World
COVID-19 has given us a paradigm shift that many people knew was coming, but none expected to come this quickly.
Change Management: The Critical Part of Digital Transformation
Digital Commerce 360 (Internet Retailer) for 18 years has delivered the valuable facts, figures and analyses needed to cover the digital transformation.
The Lost Sheep of American Manufacturers
Some US manufacturers have lost their way by ignoring the buying experiences customers are demanding.
Complacency is Killing U.S. Manufacturers
Articles, news, products, blogs and videos from Supply and Demand Chain Executive.
VersaTube Launches Configurable E-Commerce Garages for DIY Customers
BITCADET Transforms Leading DIY Steel Building Manufacturer’s Online Catalog to include over 36,000 Unique Combinations of Garages for Residential & Commercial Use
Business during COVID-19: What Memphis companies are thriving
News, crime, weather, photos, video, Memphis Grizzlies, Memphis Tigers and sports for Memphis, Tennessee, and the Mid-South from The Commercial Appeal.
Why are manufacturers kicking and screaming to a digital future?
Digital Commerce 360 (Internet Retailer) for 18 years has delivered the valuable facts, figures and analyses needed to cover the digital transformation.
Boosting Sales During a Pandemic
Manufacturing Business Technology focuses on how ERP, CMMS, PLM, e-Commerce, CAM, CAD and other software platforms ensure competitiveness for manufacturers.
Digital Transformation Gives Manufacturers Curb Appeal
Middle Market Growth magazine covers news and industry trends in its bimonthly magazine, biweekly podcast and weekly newsletter.
What’s the most unusual or unexpected transportation move or logistics project you’ve been involved in?
Inbound Logistics provides the latest news about warehousing, logistics, supply chain management, transportation, logistics IT, 3PLs, cargo, freight and shipping.
From Veterinary and Healthcare Industries to Helping Manufacturers Build New Sales Channels – A Conversation with BITCADET’s Lisa Clark
Where accomplished women interview accomplished women who can share their experiences and encourage women to look across the broad landscape of manufacturing, from the shop floor to the C-Suite, and the expanse of jobs and careers in between, to learn more about this exciting sector of the U.S. economy, and what it might hold for them.
BITCADET’s founders are available for speaking engagements including
keynote, panels, webinars, podcasts and more. See suggested topics below.
Custom content available upon request. For more information, contact Linda
Rigano at press@bitcadet.com or call (914) 815-0396
Topics:
- COVID’s Wake-Up Call to Manufacturers
- Winning Digital Strategies for Manufacturers Building New Revenue
Streams - E-Commerce Strategies that Work
- How to Create Custom Product Configurators on your Website
- Change Management: From the Inside Out
- Who are the Winners and Losers in Manufacturing? How to Recession Proof
Your Business - Rethinking Your 3rd Party Distribution
- Selling Direct to the Consumer Can Be Easier Than You Think
- What’s the Value of Your Business?
Company Profile
BITCADET increases manufacturers’ sales and company valuations by
creating
innovative digital sales channels – whether you’re an owner, investor,
or
looking to increase your value prior to a sale – they design and
execute a
growth program tailored to your industry and needs.
BITCADET’s pioneering team of technologists, digital sales experts, and
industry analysts function as a fully outsourced digital growth
department
that delivers revenue growth on an accelerated schedule. We do all the
work
so our clients can focus on what they do best – building and shipping
quality products.
Services
Build
- Customized Digital Strategic Plan
- E-Commerce Platform with public and private pricing
- 3/D Downloadable CAD Drawings
- Superior Website Interface
- White Label Products
- Online Ad Development and Management (Online store, Google,
LinkedIn,
etc.) - CRM Development and Integration
- Search Engine Optimization (paid and organic)
- Customized, On-going Analytics
INNOVATE
- Personalized Integration across Manufacturing, Finance, Supply
Chain,
Marketing, Engineering and Operations - Investor Analysis and Estimation
- Technological Enhancements
- New Product Additions
- Waste and Time Reduction Solutions for Staff
- Payment Options and Revenue Capture
- Online Complex Product Configuration
SELL
- Customer Acquisition, Growth Strategies
- Sales Channel Expansion (Direct-to-Consumer, Distributor, Broker or
Government) - Future Planning, Demand and Forecasting
- Marketing Plan Recommendations
- Sales Conversion Optimization
- New Market Implementation
- Investor Valuation
- Increase Business Valuation
History
We get it. Building a manufacturing business is hard. While you’re
focused on making amazing products and meeting customer demand, there’s
not much time left to create a sales strategy and boost growth. That’s
where BITCADET comes in.
At BITCADET we feel your pain because we’ve been there. Our leader
Dusty Dean led a legendary business transformation for VersaTube, a
manufacturer of DIY steel building kits. Under Dusty’s leadership, the
company grew from $5 million to $50 million by establishing a direct to
consumer sales strategy.
This was just the start. He transformed how the company targets and
processes leads, created world-class lead generation and ecommerce
platforms, and used innovative digital marketing strategies to lower
customer acquisition costs. As a result, direct online sales went from
5% to over 60% of annual revenue. In addition, he created an online
configurator that connected sales, engineering and the customer service
with real-time pricing and shortened lead times.
Dusty formed BITCADET as a one-stop source for manufacturers who are
serious about building a digital sales strategy and growing
exponentially. His expert team of digital technologists and analysts
work hand-in-hand with you to deliver the best online sales channel to
support all your customer types – whether it’s direct-to-consumer,
distributor, dealer, or a government agency.
As BITCADET creates your new sales platform, we’re also working on
integrating it into all of your other vital business functions. From
finance, operations, marketing, customer service, and even directly
into your manufacturing process — we make sure all areas that interact
with your new sales channel are improved by technology.
Want to boost your sales? We’d love to help. Connect with us today.
Our Values
OUR VISION
We see a world where the right combination of technology and passion
creates limitless possibilities.
MISSION
At BITCADET, it’s personal. We’re guided by a mission to capture the
very best of business and technological value for all our clients. We
work tirelessly to assure our solutions are accessible, user friendly,
and widely adopted. Our solutions don’t just work, they work with and
for our clients.
CORE VALUES
We believe that our success is possible when backed by integrity,
creativity, diversity, accountability, and our sincere commitment to
always do what is best for our clients.
Leadership Bios
Dusty Dean
Founder and CEO, BITCADET
Dusty Dean is setting a new standard for how manufacturers can build
fast-growing new revenue streams.
Dusty formed BITCADET as a one-stop source for manufacturers who are
serious about building a digital sales strategy and growing beyond
their dreams.
He built an expert team of technologists, digital sales experts, and
industry analysts to function as his clients’ outsourced digital growth
department that delivers revenue growth on an accelerated schedule.
Dusty’s philosophy is for his team to do all the work so clients can
focus on what they do best – building and shipping quality products.
Growing up Dusty was always fascinated by technology – by the time he
was eight years old he was learning how to code; by thirteen he was
building and selling desktop computers and software. After graduating
from the University of Tennessee, Dusty founded BITCADET — intrigued
by technology and how it might be a solution to the channel
complexities manufacturers deal with every day.
Before long BITCADET built an e-commerce platform for VersaTube, a
do-it-yourself steel structure manufacturer. After seeing Dusty in
action, VersaTube’s board asked him to lead the company with a mission
to transform VersaTube online – enabling anyone to design, build and
purchase the structure they want. Dusty streamlined operations and
developed an innovative and fully customizable e-commerce platform. The
company grew from $5 million to $50 million by establishing a direct to
consumer sales strategy.
This was just the start. Dusty led a companywide turnaround that
transformed a 20-year old manufacturing company into a highly
profitable digital enterprise. As a result, direct online sales went
from 5% to over 60% of annual revenue. In addition, he created an
online configurator that connected sales, engineering and the customer
service with real-time pricing and shortened lead times.
Coming off his success at VersaTube, Dusty returned full time to his
original dream to build BITCADET to be of service to all manufacturers
who are looking for growth. Today, Dusty and his expert team are
working closely with clients to identify the right market opportunities
and customize highly successful digital programs — including website
development, e-commerce catalogs, CAD drawings, and powerful lead
generation programs that deliver long term sales success.
Dusty looks forward to BITCADET’s future growth as well as working with
fellow entrepreneurs and business leaders to explore how technologies
like AR, VR and machine learning can transform traditional industries.
Lisa Clark
Co-Founder and Managing Director, BITCADET
Lisa Clark is a trained scientist with an MBA – specializing in helping
middle-market companies create sustainable growth using digital
transformation programs. A born problem solver, Lisa takes pride in
helping companies manage change, build successful teams, and navigate
the unique challenges of the 2020s.
Lisa and her team of technologists, digital sales experts, and industry
analysts function as a fully outsourced digital growth department that
delivers revenue growth on an accelerated schedule. She and her team do
all the work so clients can focus on what they do best – building and
shipping quality products.
Lisa understands data like no other. Her background includes working
with data analytics used in genetic testing; to creating data-driven
hiring practices and lean onboarding processes for VersaTube, a
do-it-yourself steel structure manufacturer. Lisa also recruited,
trained and built the entire protocol for VersaTube’s remote customer
experience and online sales teams.
She started her career in the veterinary business where she helped a
major pet therapy company digitize and streamline its entire operation.
To this day, she takes pride in building customized wheelchairs for
dogs. She is also a founding partner of Seedzi, a digital incubator
where she coaches start-ups on how to grow their innovative ideas,
craft a brand story, and build out a viable business/investor
proposition.
Lisa earned her undergraduate degree from the University of Illinois
and holds an MBA from Vanderbilt University.
