The convergence of online and offline shopping channels continues, and this time Bing has an interesting statistic for us.
53 percent of mobile searches on Bing have a local intent. Increasing amounts of mobile phone search queries relate to products and businesses nearest to the searcher.
And Google’s on record stating that 20% of all their searches have local intent.
These numbers underscore the rapid innovation and resources being allocated by both Microsoft and Google to localization and mobile services.
The increase in smart mobile phone adoption has shown us that people are using them more frequently in their daily activities to locate products and ultimately make in-store purchases.
This behavior is creating new opportunities for advertisers to target consumers in a critical stage of the buying funnel.
Mobile ads with location extensions, perhaps hyperlocal extensions and even click-to-call ads are attractive ways of targeting this trend.
We’re very excited about this trend and see numerous opportunities for significant ROI for small, medium-size businesses and larger companies with franchises and local stores.