February 26, 2011 | Written by Dusty Dean
Reach SearchersBe found on Google.com & on Google Maps when searchers make location-based queries related to your business name & services.
Respond to ReviewsVerify your place page so you can manage your listing and your business’s reputation by responding to reviews made on your page. 2
Offer PromotionsEasily & inexpensively make your Google Places listing stand out on the search results page by offering a Google Tag promotion. 3
These pages are not replacements for business websites, in fact, they are designed to provide basic information about the business, then link to the business’s official page.The following screenshot is an example of a Google Place page for the independently owned Portland-based Voodoo Doughnut shop. 4Read our Introduction to Local Search Engine Marketing to learn more useful tips.
Photo Credit: Voodoo Doughnut Facebook PageNotes:
- According to comScore’s 2010 U.S. Digital Year in Review. Download report (pdf).
- Google blog post announcing the ability to respond to Google Place reviews.
- Google’s official help page on Google Tag advertisements.
- Here’s a direct link to the Voodoo Doughnut Google Place Page.
February 26, 2011 | Written by Dusty Dean