December 2, 2010 | Written by Dusty Dean
What are title tags?
Title tags inform your users and search engines of the title of your page. Each page on your website should have a unique title tag to describe its content.The title tag for your homepage can contain the name of your website, a short description of your company, a tagline or anything you feel is relevant to the content on your website.These tags appear in your HTML markup and proper configuration will create benefits for your readers and for those who may see your content indexed on a search engine results page (SERP).You can easily see the title tags of any website that you visit by simply using your Internet browser to view the source code of the website you’re viewing. 1Here’s an excerpt of our title tag from our homepage (https://bitcadet.com):1 2 | < title >Web Marketing, Web Analytics, Conversion Rate Optimization - BitCadet</ title > |
How do search engines use my title tags?
Title tags are very important to search engines because the content of your title tag will usually appear as the first line when your page is displayed on SERPs. 2Here’s an example of the above title tag as viewed in a Google SERP:How does this benefit my business?
If you’re taking the time to create good content online, content that can promote your business and increase brand awareness, then you also should make sure that it is easily indexable by search engines and understandable to your readers.This helps increase the chances that you’ll receive more visits from searchers who are searching for content related to your business and help you serve a well-coded standards compliant Web page to your readers.Best Practices:
- Choose a title that accurately explains your webpage’s content
- Create unique title tags for each of your website’s pages
- Use brief but descriptive titles, more than 65 characters will likely be cut off in SERPs
- Work with your Web developer to make sure your title tags are easily editable by you
Avoid these Bad Practices:
- Using default or vague titles
- Stuffing irrelevant or too many keywords in your title
- Duplicate titles across your website
- Neglecting the readability and relevancy of your titles to your readers
December 2, 2010 | Written by Dusty Dean