Source: IAB Internet Advertising Revenue Report/PwC (www.iab.net)
US companies are coming back to advertising in a big way. Companies are shifting more of their budgets from traditional media branding efforts and embracing the trackable and quantifiable world of Internet advertising.
The Interactive Advertising Bureau (IAB) consists of over 460 media and technology companies who are responsible for selling 86% of online advertising in the United States.
Twice a year the IAB sponsors the Internet Advertising Revenue Report, an independent survey conducted by PricewaterhouseCoopers.
The results of this survey show that Q3 2010 is the highest quarter on record for Internet advertising spend with $6.4 billion dollars spent. This marks a 17% increase from Q3 2009.
We’re going to pour through this report and see if we can notice any valuable trends. It’s interesting to see this report after hearing Morgan Stanley technology researcher Mary Meeker’s $50 billion online advertising prediction.