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Learn about our work and the latest digital trends.

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The Rise of Eco-Friendly Ski Gear: How Sustainability is Driving Customer Loyalty in the Sporting Goods Industry

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Driving Growth in the Industrial Heating Sector: How Data-Driven Marketing is Fueling New Revenue Opportunities

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Navigating Global Markets: Adapting Conversion Strategies Across Regions

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How Market Saturation, Industry, Region, Device, and AOV Influence Conversion Rates

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Market Saturation: Turning Competition into Opportunity

Case Study

Accelerating B2B Growth for a Leading HVAC Company through Strategic Marketing and Sales Automation

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Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors

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AI and ML Revolutionizing Marketing and Sales Through Generative AI

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A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications

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The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches

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Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models

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Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples

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Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes

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The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement

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Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation

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Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce

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Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs

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Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy

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Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping

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Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers

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Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples

Case Study

Electrifying E-commerce: How BITCADET Supercharged Sales for an Electric Car Brand

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Article

Navigating the Era of Expensive Capital: A Guide for Direct-to-Consumer E-Commerce Leaders

Question

How can a CEO or CMO balance short-term revenue goals with long-term brand-building strategies in digital marketing?

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Embracing Digital Adaptability: The Key to Thriving in Uncertain Times

Question

How can a company leverage data-driven insights to enhance its e-commerce marketing strategies?

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Question

What are the key components of a successful digital strategy for an e-commerce business?

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Case Study

Efficient Home Heating: Transforming an Industry-leading Heat Pump Provider in the USA through Strategic Digital Marketing

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Article

The Crucial GA4 Migration: Timely Action for Long-Term Success

Question

How can CEOs and CMOs ensure their digital marketing efforts align with their company's overall business objectives?

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