Insights
Learn about our work and the latest digital trends.
Article
Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors
Tap into the power of live commerce with this insightful guide for CMOs and Marketing Directors. Learn its benefits, trends, and how to start leveraging it today.
Article
AI and ML Revolutionizing Marketing and Sales Through Generative AI
Article
A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications
Uncover the evolution, resurgence, and practical applications of Marketing Mix Modeling (MMM) in this comprehensive guide, offering key insights for today's CMOs.
Article
The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches
Is A/B testing losing its edge? Discover why traditional CRO methods may be outdated and explore holistic approaches focused on customer experience and value creation for better conversion rates.
Article
Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models
Explore why Explainable AI matters to CEOs. From informed decision-making and trust-building to risk mitigation, uncover vital insights from the latest research.
Article
Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples
Article
Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes
Article
The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement
Article
Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation
Article
Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce
Article
Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs
Discover strategies for CMOs and CEOs to capitalize on the growing demand for sustainable business practices in the age of climate tech, including consumer trends, B2B startup collaborations, and navigating regulations.
Article
Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy
Article
Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping
Article
Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers
Article
Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples
Discover emerging trends in brand loyalty and consumer behavior. Learn how to optimize loyalty programs, deliver personalized experiences, integrate credit card rewards, offer exclusive memberships, and support mission-driven causes for sustained customer engagement and loyalty.
Case Study
Electrifying E-commerce: How BITCADET Supercharged Sales for an Electric Car Brand
BITCADET designed a customized, configurable e-commerce platform to drive sales and elevate the electric car brand's customer experience.
Article
Navigating the Era of Expensive Capital: A Guide for Direct-to-Consumer E-Commerce Leaders
Question
How can a CEO or CMO balance short-term revenue goals with long-term brand-building strategies in digital marketing?
Article
Embracing Digital Adaptability: The Key to Thriving in Uncertain Times
Embrace digital adaptability to thrive in uncertain times. Harness data, agile strategies, AI, and cybersecurity for long-term success.
Question
How can a company leverage data-driven insights to enhance its e-commerce marketing strategies?
Question
What are the key components of a successful digital strategy for an e-commerce business?
Case Study
Efficient Home Heating: Transforming an Industry-leading Heat Pump Provider in the USA through Strategic Digital Marketing
Article
The Crucial GA4 Migration: Timely Action for Long-Term Success
Question
How can CEOs and CMOs ensure their digital marketing efforts align with their company's overall business objectives?
Question
What role does innovation play in the success of an e-commerce marketing strategy?
Article
Navigating the B2B E-Commerce Boom: A Roadmap for Investors and Businesses Seeking to Capitalize on the Trillion-Dollar Opportunity
Article
The Transformative Power of Generative AI: A Guide for CEOs and CMOs
Question
How Can Digital Increase Productivity of US Manufacturing?
The promise of technology is to augment and empower humans to higher productivity.