Marketing Performance CPA Calculator

Are you struggling to determine if your marketing efforts are truly paying off? Our CPA Calculator is designed specifically for CMOs and Digital Marketing Managers like you. It helps you assess the effectiveness of your campaigns by calculating key metrics such as Break-Even CPA, Profit Driven CPA, and Target ROAS.

By inputting your business's specific data, you'll gain valuable insights into your marketing performance and make data-driven decisions to optimize your campaigns. Don't leave your marketing ROI to guesswork – use our calculator to drive real results!

Quick Start with Demo Companies

Not sure where to begin? Explore these demo companies based on real-world scenarios. Find one similar to your business or explore different models. Click "Select" to populate the calculator with that company's data.

Demo company values have been applied. Scroll down to see the results.
The average amount spent by customers per order.
The average tax rate applied to orders.
The percentage of orders that are returned.
The average cost to fulfill and ship an order.
The percentage of customers who make repeat purchases.
The average number of repeat orders per returning customer.
Your desired net profit margin as a percentage of sales.

Results

Average order value (post tax/returns): $

This is your actual revenue per order after accounting for taxes and returns.

Contribution Margin: $ (%)

This is the amount each order contributes toward covering fixed costs and profit before advertising expenses. It includes revenue (post-tax/returns) minus variable costs (cost of sales and fulfillment). Note: G&A expenses and advertising costs are NOT included in this calculation.

Profit per order (before ads costs): $

The amount you're making on each order before considering advertising costs.

Profit per customer (before ads costs): $

Your profit per customer, taking into account returning customers and repeat orders.

Customer Lifetime Value (CLTV): $

The total expected revenue from a customer over their relationship with your business. Based on average orders per customer.

Customer Lifetime Profit: $

The total expected profit from a customer over their relationship with your business.

Break-Even CPA: $

This is the maximum you can spend to acquire a customer without losing money.

Profit Driven CPA (New Customer Acquisition): $

This is your target Cost Per Acquisition for new customer campaigns. It represents the maximum amount you can spend to acquire a new customer while still meeting your profit goals, taking into account their expected lifetime value.

Target ROAS (New Customer Acquisition):

This is your target Return on Ad Spend for new customer acquisition campaigns. For every dollar spent on advertising to acquire new customers, you should aim to generate this much in lifetime sales to meet your profit goals.

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