Marketing Performance CPA Calculator

Are you struggling to determine if your marketing efforts are truly paying off? Our CPA Calculator is designed specifically for CMOs and Digital Marketing Managers like you. It helps you assess the effectiveness of your campaigns by calculating key metrics such as Break-Even CPA, Profit Driven CPA, and Target ROAS.

By inputting your business's specific data, you'll gain valuable insights into your marketing performance and make data-driven decisions to optimize your campaigns. Don't leave your marketing ROI to guesswork – use our calculator to drive real results!

Quick Start with Demo Companies

Not sure where to begin? Explore these demo companies based on real-world scenarios. Find one similar to your business or explore different models. Click "Select" to populate the calculator with that company's data.

Demo company values have been applied. Scroll down to see the results.

Average Order Value ($):

The average amount spent by customers per order.

Tax Rate (%):

The average tax rate applied to orders.

Return Rate (%):

The percentage of orders that are returned.

Cost of Sales as a Percent of Sales (%):

G&A as a Percent of Sales (before ads cost) (%):

Fulfillment cost per order (shipping & handling) ($):

The average cost to fulfill and ship an order.

Returning customers (%):

The percentage of customers who make repeat purchases.

Repeat order rate:

The average number of repeat orders per returning customer.

Target Net Margin (%):

Your desired net profit margin as a percentage of sales.

Results

Average order value (post tax/returns): $

This is your actual revenue per order after accounting for taxes and returns.

Profit per order (before ads costs): $

The amount you're making on each order before considering advertising costs.

Profit per customer (before ads costs): $

Your profit per customer, taking into account returning customers and repeat orders.

Break-Even CPA: $

This is the maximum you can spend to acquire a customer without losing money.

Profit Driven CPA: $

This is your target Cost Per Acquisition. It represents the maximum amount you can spend to acquire a customer while still meeting your profit goals.

Target ROAS:

This is your target Return on Ad Spend. For every dollar spent on advertising, you should aim to generate this much in sales to meet your profit goals. For example, a ROAS of 4 means you should generate $4 in sales for every $1 spent on ads.

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