Leadership Bios
Dusty Dean
Founder and CEO, BITCADET
Dusty Dean is setting a new standard for how manufacturers can build
fast-growing new revenue streams.
Dusty formed BITCADET as a one-stop source for manufacturers who are
serious about building a digital sales strategy and growing beyond
their dreams.
He built an expert team of technologists, digital sales experts, and
industry analysts to function as his clients’ outsourced digital growth
department that delivers revenue growth on an accelerated schedule.
Dusty’s philosophy is for his team to do all the work so clients can
focus on what they do best – building and shipping quality products.
Growing up Dusty was always fascinated by technology – by the time he
was eight years old he was learning how to code; by thirteen he was
building and selling desktop computers and software. After graduating
from the University of Tennessee, Dusty founded BITCADET — intrigued
by technology and how it might be a solution to the channel
complexities manufacturers deal with every day.
Before long BITCADET built an e-commerce platform for VersaTube, a
do-it-yourself steel structure manufacturer. After seeing Dusty in
action, VersaTube’s board asked him to lead the company with a mission
to transform VersaTube online – enabling anyone to design, build and
purchase the structure they want. Dusty streamlined operations and
developed an innovative and fully customizable e-commerce platform. The
company grew from $5 million to $50 million by establishing a direct to
consumer sales strategy.
This was just the start. Dusty led a companywide turnaround that
transformed a 20-year old manufacturing company into a highly
profitable digital enterprise. As a result, direct online sales went
from 5% to over 60% of annual revenue. In addition, he created an
online configurator that connected sales, engineering and the customer
service with real-time pricing and shortened lead times.
Coming off his success at VersaTube, Dusty returned full time to his
original dream to build BITCADET to be of service to all manufacturers
who are looking for growth. Today, Dusty and his expert team are
working closely with clients to identify the right market opportunities
and customize highly successful digital programs — including website
development, e-commerce catalogs, CAD drawings, and powerful lead
generation programs that deliver long term sales success.
Dusty looks forward to BITCADET’s future growth as well as working with
fellow entrepreneurs and business leaders to explore how technologies
like AR, VR and machine learning can transform traditional industries.
Lisa Clark
Co-Founder and Managing Director, BITCADET
Lisa Clark is a trained scientist with an MBA – specializing in helping
middle-market companies create sustainable growth using digital
transformation programs. A born problem solver, Lisa takes pride in
helping companies manage change, build successful teams, and navigate
the unique challenges of the 2020s.
Lisa and her team of technologists, digital sales experts, and industry
analysts function as a fully outsourced digital growth department that
delivers revenue growth on an accelerated schedule. She and her team do
all the work so clients can focus on what they do best – building and
shipping quality products.
Lisa understands data like no other. Her background includes working
with data analytics used in genetic testing; to creating data-driven
hiring practices and lean onboarding processes for VersaTube, a
do-it-yourself steel structure manufacturer. Lisa also recruited,
trained and built the entire protocol for VersaTube’s remote customer
experience and online sales teams.
She started her career in the veterinary business where she helped a
major pet therapy company digitize and streamline its entire operation.
To this day, she takes pride in building customized wheelchairs for
dogs. She is also a founding partner of Seedzi, a digital incubator
where she coaches start-ups on how to grow their innovative ideas,
craft a brand story, and build out a viable business/investor
proposition.
Lisa earned her undergraduate degree from the University of Illinois
and holds an MBA from Vanderbilt University.