PACE Marketing Strategy Scorer
Score your marketing initiatives based on Potential, Achievability, Cost, and Effect
How to Use This Tool
1. Enter your marketing idea and select or add a channel
2. Score each idea across four metrics (1-5 scale):
- Potential: How big could the impact be?
- Achievability: How likely are we to succeed?
- Cost: How resource-intensive is it? (1 = highest cost, 5 = lowest cost)
- Effect: How quickly will we see results?
3. The PACE Score is automatically calculated as an average of these metrics
| Channel | Idea | Potential (1-5) | Achievability (1-5) | Cost (1-5) | Effect (1-5) | PACE Score |
|---|