Image

Mobile Internet Trends and Data You Need To Know

March 19, 2011 | Written by Dusty Dean

Important Mobile Internet Trends and Data

Whenever I’m searching for today’s most relevant data on mobile internet trends I turn to legendary internet analyst Mary Meeker.

In February of 2011, Ms. Meeker released a new updated report on today’s most important mobile internet trends. The report is a 56 slide presentation and here are few highlights that were notable to me.

Note: I’ve attached a footnote to each statistic referencing its source slide. Also, the full presentation is embedded below.

    Desktop and laptop sales dominated by mobile phone and tablet sales

  • Global shipments of smartphones and tablets exceed shipments of desktop PCs and laptops in Q4 2010. This gap between smartphones and desktops/laptops is expected to widen over the next several years. 1

    • Smartphone users are very active app explorers

  • 60% of time spent on smartphones involves a new activity for users. 2

    • Facebook has seen strong growth in their mobile website users vs desktop users

  • Facebook has 200 million mobile website users versus 50 million in September 2009 3

    • Also, Facebook’s mobile users are far more active than desktop users

  • Facebook’s mobile users are 2X more active than desktop-only users 4

    • A massive surge in global data traffic expected over the next several years

  • Global mobile data traffic should grow 26x over next 5 years. 5

    • Japan’s mobile sites a possible indicator of future US mobile growth

  • Japan’s social networking site, Mixi, illustrates the importance of mobile: 85% of page views on mobile vs. 14% 4.5 years ago. 6

    • Android’s growth produces incredible numbers

  • Google’s smartphone market share – Q4 2010 vs Q4 2009 is up 615%. 7

    • Apple continues to grow, but not at Android’s breakneck pace

  • Apple’s smartphone market share – Q4 2010 vs Q4 2009 is up 86%. 8

Additional Resources

If you’re interested in learning more about mobile internet trends and data then check out our recent posts:

Top 10 Mobile Internet Trends (Feb 2011) Presentation

Photo Credit: Johan Larsson // CC

Notes:

  1. Slide 7 ↩
  2. Slide 19 ↩
  3. Slide 19 ↩
  4. Slide 19 ↩
  5. Slide 20 ↩
  6. Slide 18 ↩
  7. Slide 56 ↩
  8. Slide 56 ↩
March 19, 2011 | Written by Dusty Dean
Ready to work with us on transforming your digital strategy?
Contact
Stay up to date on this topic
Receive all the news, case studies and updates in your inbox
Subscribe

Ready to begin your company′s digital transformation?

WORK WITH US