Insights
Learn about our work and the latest digital trends.
Article
Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors
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AI and ML Revolutionizing Marketing and Sales Through Generative AI
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A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications
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The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches
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Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models
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Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples
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Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes
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The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement
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Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation
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Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce
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Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs
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Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy
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Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping
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Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers
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Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples
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Case Study
Electrifying E-commerce: How BITCADET Supercharged Sales for an Electric Car Brand
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Navigating the Era of Expensive Capital: A Guide for Direct-to-Consumer E-Commerce Leaders
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Question
How can a CEO or CMO balance short-term revenue goals with long-term brand-building strategies in digital marketing?
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Article
Embracing Digital Adaptability: The Key to Thriving in Uncertain Times
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Question
How can a company leverage data-driven insights to enhance its e-commerce marketing strategies?
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Question
What are the key components of a successful digital strategy for an e-commerce business?
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Case Study
Efficient Home Heating: Transforming an Industry-leading Heat Pump Provider in the USA through Strategic Digital Marketing
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Article
The Crucial GA4 Migration: Timely Action for Long-Term Success
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Question
How can CEOs and CMOs ensure their digital marketing efforts align with their company's overall business objectives?
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Question
What role does innovation play in the success of an e-commerce marketing strategy?
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Article
Navigating the B2B E-Commerce Boom: A Roadmap for Investors and Businesses Seeking to Capitalize on the Trillion-Dollar Opportunity
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The Transformative Power of Generative AI: A Guide for CEOs and CMOs
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Question
How Can Digital Increase Productivity of US Manufacturing?
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