Insights

Learn about our work and the latest digital trends.

Article

The Rise of Eco-Friendly Ski Gear: How Sustainability is Driving Customer Loyalty in the Sporting Goods Industry

Article

Driving Growth in the Industrial Heating Sector: How Data-Driven Marketing is Fueling New Revenue Opportunities

Article

Navigating Global Markets: Adapting Conversion Strategies Across Regions

Article

How Market Saturation, Industry, Region, Device, and AOV Influence Conversion Rates

Article

Market Saturation: Turning Competition into Opportunity

Article

Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors

Article

AI and ML Revolutionizing Marketing and Sales Through Generative AI

Article

A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications

Article

The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches

Article

Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models

Article

Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples

Article

Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes

Article

The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement

Article

Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation

Article

Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce

Article

Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs

Article

Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy

Article

Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping

Article

Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers

Article

Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples

Case Study

Electrifying E-commerce: How BITCADET Supercharged Sales for an Electric Car Brand

VIEW CASE STUDY

Article

Navigating the Era of Expensive Capital: A Guide for Direct-to-Consumer E-Commerce Leaders

Question

How can a CEO or CMO balance short-term revenue goals with long-term brand-building strategies in digital marketing?

SEE OUR RESPONSE

Article

Embracing Digital Adaptability: The Key to Thriving in Uncertain Times

Question

How can a company leverage data-driven insights to enhance its e-commerce marketing strategies?

SEE OUR RESPONSE

Question

What are the key components of a successful digital strategy for an e-commerce business?

SEE OUR RESPONSE

Case Study

Efficient Home Heating: Transforming an Industry-leading Heat Pump Provider in the USA through Strategic Digital Marketing

VIEW CASE STUDY

Article

The Crucial GA4 Migration: Timely Action for Long-Term Success

1 2 »

Ready to begin your company′s digital transformation?