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Data-Driven Marketing: Leveraging Attribution Models to Enhance Campaign Performance

Discover how understanding and applying the right attribution models can lead to smarter marketing decisions and improved ROI.

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The Rise of CTV as a Performance Marketing Powerhouse

Transform your marketing with CTV's precision, performance, and measurable impact.

Bridging the Gap Between Marketing and Sales: Attribution Models That Drive Revenue

Discover how proper attribution can unify marketing and sales efforts, leading to increased revenue and improved collaboration.

Advanced Attribution Modeling: Customizing Models for Your Unique Business Needs

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How Marketing Budgets Stack Up Across Industries in 2024

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A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications

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The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement

Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation

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Discover strategies for CMOs and CEOs to capitalize on the growing demand for sustainable business practices in the age of climate tech, including consumer trends, B2B startup collaborations, and navigating regulations.

Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy

Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers

Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples

Discover emerging trends in brand loyalty and consumer behavior. Learn how to optimize loyalty programs, deliver personalized experiences, integrate credit card rewards, offer exclusive memberships, and support mission-driven causes for sustained customer engagement and loyalty.

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Embrace digital adaptability to thrive in uncertain times. Harness data, agile strategies, AI, and cybersecurity for long-term success.

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