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Using Internal Digital Solutions to Scale Business


Transitioning B2B companies to B2C requires smart, customizable digital solutions.


Fully automated and integrated information flow to meet customer demand.


The client wanted a process strategy to meet their customer’s expectations: a fast, accurate, and transparent transaction from order through fulfillment.


2019 continues to see a rise in consumer power. In response, companies are focusing on full product experiences to lure customers by offering to deliver on high expectations. If done well, the companies could gain repeat customers, but if done poorly, it could be brand damaging.

In 2015, the BITCADET team helped transition a B2B focused company to a B2C dominant model. The client wanted a process strategy to meet their customer’s expectations: a fast, accurate, and transparent transaction from order through fulfillment.

Initial staff interviews both exposed internal inefficiencies and allowed the BITCADET team to build trust with the staff. After several cross-departmental discussions, the staff agreed that with the help of WANDA (our information flow optimization program), they could greatly improve the customer experience.

The BITCADET development team began integrating WANDA into many staff processes, and it was fully integrated and launched in October 2016. Almost immediately, internal work flows changed to more optimized states, and redundancies were eliminated. Staff spent less time information searching, and management spent less time troubleshooting customer problems. Due to the speed of information flow, lead times decreased, and the company saw an uptick in sales.

Using WANDA, management tested and then allowed office staff to work remotely despite ever increasing sales. This lead to further decreases in their administrative costs, which they passed onto customers to drive more sales.

This client was able to give customers the experience they demanded, while decreasing costs, and increasing employee happiness.

About the author

Dusty Dean, founder of BITCADET, specializes in e-commerce strategies, leveraging technical expertise and team building to drive revenue growth and digital sales success.. Read Bio.

About the author

Lisa leads strategic client initiatives and planning for BITCADET. She has extensive multi-industry experience in management consulting, specializing in guiding teams and clients through the adoption of and adaptation to technological changes. Read Bio.

About the author

Vladimir is the Design Director for BITCADET. He has extensive experience in digital strategy, specializing in software and graphic design and the implementation of digital projects for international corporations. Read Bio.

About the author

Boros is Director of Engineering for BITCADET and works to drive innovation through merging manufacturing with emerging technologies.Read Bio.

About the author

Lauren is the Director of Operations for BITCADET responsible for client strategic direction and operational execution.Read Bio.

About the author

Mara is a senior consultant with BITCADET focused in marketing and communications. She has spent the past fifteen years working with companies on a full suite of marketing and communications services, including sub-branding and positioning, public relations, and content marketing. Read Bio.

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