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Live Commerce: A Comprehensive Guide for CMOs and Marketing Directors
Tap into the power of live commerce with this insightful guide for CMOs and Marketing Directors. Learn its benefits, trends, and how to start leveraging it today.
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AI and ML Revolutionizing Marketing and Sales Through Generative AI
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A Deeper Dive into Marketing Mix Modeling: Historical Perspectives, Current Resurgence, and Practical Applications
Uncover the evolution, resurgence, and practical applications of Marketing Mix Modeling (MMM) in this comprehensive guide, offering key insights for today's CMOs.
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The Myth of A/B Testing: Why You Should Abandon Traditional CRO for More Holistic Approaches
Is A/B testing losing its edge? Discover why traditional CRO methods may be outdated and explore holistic approaches focused on customer experience and value creation for better conversion rates.
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Why CEOs Should Care About the Quest for Explainable AI: Insights from the Latest Research on Language Models
Explore why Explainable AI matters to CEOs. From informed decision-making and trust-building to risk mitigation, uncover vital insights from the latest research.
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Omni-Channel Strategies for CPG Brands: Connecting Online and Offline Experiences with Real-World Examples
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Leveraging Micro-Influencers for E-commerce Marketing Success: Effective Strategies for Enhancing Campaign Outcomes
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The Mattel Creations Story: How E-commerce and Content Strategy Fuels Collector Engagement
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Levi's Direct-to-Consumer Strategy: Capturing 42% of Global Revenues and Paving the Way for Retail Innovation
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Endless Assortment: Grainger's One-Stop-Shop Strategy for Expanding Product Offerings and Capturing Market Share in E-commerce
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Sustainable Business in the Age of Climate Tech: Strategies for CMOs and CEOs
Discover strategies for CMOs and CEOs to capitalize on the growing demand for sustainable business practices in the age of climate tech, including consumer trends, B2B startup collaborations, and navigating regulations.
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Embracing the Future: How Lennox International Inc. Leads the HVAC Industry's Digital Transformation with a Comprehensive E-Commerce Strategy
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Beyond Click-and-Collect: Innovative Ways Brands are Combining Online and Offline Shopping
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Winning the Gen Z Market: Understanding and Catering to the Unique Preferences of the Youngest Consumers
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Adapting to Emerging Trends in Brand Loyalty and Consumer Behavior: A Comprehensive Approach with Examples
Discover emerging trends in brand loyalty and consumer behavior. Learn how to optimize loyalty programs, deliver personalized experiences, integrate credit card rewards, offer exclusive memberships, and support mission-driven causes for sustained customer engagement and loyalty.
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Navigating the Era of Expensive Capital: A Guide for Direct-to-Consumer E-Commerce Leaders
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Embracing Digital Adaptability: The Key to Thriving in Uncertain Times
Embrace digital adaptability to thrive in uncertain times. Harness data, agile strategies, AI, and cybersecurity for long-term success.
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The Crucial GA4 Migration: Timely Action for Long-Term Success
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Navigating the B2B E-Commerce Boom: A Roadmap for Investors and Businesses Seeking to Capitalize on the Trillion-Dollar Opportunity
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The Transformative Power of Generative AI: A Guide for CEOs and CMOs
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What’s Your Digital Maturity Score?
When we begin work with clients one of our most revealing questions is: do your employees have the skills to use the digital tools you’re investing in?
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Capturing Lost Value from Configurable E-commerce
Clients are achieving what they never thought possible: they are selling their heavily-customized products through a simple online process.
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How Open Innovation Optimized an Entire Manufacturing Process: From Product Design through Order Fulfillment
Customers are given a novel experience: they can customize (aka, engineer) their product with real-time pricing and part changes.
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Reduce Recession Vulnerabilities with Digital Solutions
Although an economic recession is unpredictable, there are active changes leaders can make to help protect their profit and their company.
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Using Internal Digital Solutions to Scale Business
2019 continues to see a rise in consumer power. To capitalize on this force, companies are focusing on full product experiences.