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Case Study > Platforms

Data is a Strategic Advantage

The challenge:

Data capture and usability remains elusive for many companies; creating systems that are adept at these challenges drives short-term strategic advantage.

The outcome:

A corporate cultural shift to data-driven decision making through pairing historic and current data in a customized platform.

Story:

Companies are being split between those who can give life to their data and those who remain reactionary to market forces. Data focused companies are able to identify and adapt to customer preferences quickly, allowing them to capture more value. At the same time, data specialists (whose roles remain in demand), are pairing their talents with machine learning and artificial intelligence in an attempt to increase speed and margin for these companies.

In 2016, an established BITCADET client was facing an increasingly dwindling margin. The client had many years of product and customer data, and thought they could leverage it to protect their profit. They also wanted a deeper understanding of their customers to inform branding as a method to capture more value.

The BITCADET team hosted manager meetings to understand how data would affect their jobs and decisions. The team assured they were answering all managerial questions and anticipating future requests. This research then informed the strategy for data extraction, scrubbing, analysis, and future data collections.

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The previously collected data was then transformed to match manager standards, and a new database was created containing all new and old data. With all usable data exposed, BITCADET saw additional opportunities for valuable data capture.

One leverage point was capturing partner company data, which gave employees immediate information access and managers a deeper perspective.

BITCADET then built a custom dashboard for data visualization. Managers could see real-time information and trend it against historical information. The user-friendly design allowed them to drill into each data set, and identify trends.

Through the immediate capture and visualization of this company‚Äôs data, they were able to see changes to their product and process design that would be inexpensive and value add for their customers. They established new customer-focused KPIs, and have been growing into targeted marketing and branding as a sales strategy to capture more value.

About the author

Dusty is an entrepreneur, experienced executive, and technologist. He has been helping manufacturing companies digitize their processes and increase their sales since 2009. Read Bio.

About the author

Lisa leads strategic client initiatives and planning for BITCADET. She has extensive multi-industry experience in management consulting, specializing in guiding teams and clients through the adoption of and adaptation to technological changes. Read Bio.

About the author

Vladimir is the Design Director for BITCADET. He has extensive experience in digital strategy, specializing in software and graphic design and the implementation of digital projects for international corporations. Read Bio.

About the author

Boros is Director of Engineering for BITCADET and works to drive innovation through merging manufacturing with emerging technologies.Read Bio.

About the author

Lauren is the Director of Operations for BITCADET responsible for client strategic direction and operational execution.Read Bio.

About the author

Mara is a senior consultant with BITCADET focused in marketing and communications. She has spent the past fifteen years working with companies on a full suite of marketing and communications services, including sub-branding and positioning, public relations, and content marketing. Read Bio.

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