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Case Study > Platforms

Making E-commerce History

THE CHALLENGE:

Manufacturers, seeking growth in sales and profitability, are turning to direct customer sales.

THE OUTCOME:

A dynamic digital platform focused on the most valuable product differentiating factors resulting in increased sales, cash flows, and information flow.

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STORY:

Digital technology is not only transforming the way manufacturing happens, but the way it is sold. It allows the manufacturer to sell from their own platform to capture additional profit, and gives the customer choice flexibility. The combined affect has spurred additional growth.

In 2013, BITCADET was approached by a client seeking to establish an online sales channel for one of the most dynamic and expensive products sold online: design-it-yourself and construct-it-yourself steel building kits.

Getting straight to work, the BITCADET team spoke with customers. They found that people don’t like extended wait periods for quotes and opaque pricing; they do like the flexibility to choose the precise sizing they needed.

They then worked with the engineering and costing departments and learned how to quote and price dynamically. Then, BITCADET’s development team built a custom program to draw, price quote (with dynamic shipping and tax), and create end user instructions that seamlessly integrated into the company’s existing enterprise software for operations and accounting.

As a result, the client experienced 120% growth over 4 years, optimized cash flows by collecting payments up front, and remains an omni-channel focused company.

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