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Google Tag Manager

August 21, 2013 | Written by Dusty Dean
When it comes to helping our clients with their digital marketing demands, efficiency is key. From data analysts and programmers, to webmasters and executives, successful campaigns rely on the ability of our team members to perform their particular job to the best of their ability, and Google Tag Manager is helping them do that. What Continue Reading...

The Lean Analytic Cycle: What it is, How it works and Why its Changing the Marketing Landscape

June 27, 2013 | Written by Dusty Dean
For years, businesses of all shapes and sizes have focused on using the most standard of metrics to measure success. Things like sales revenue, operating productivity and customer loyalty have long been considered the keys to facilitating growth and understanding business operations. But as more and more companies continue to get caught up in improving Continue Reading...

How Growth Hackers Are Changing the Marketing Landscape

June 10, 2013 | Written by Dusty Dean
There’s a new breed of marketing experts on the planet and they aren’t high-profile executives with fancy MBAs. They’re called “Growth Hackers”, and with a unique combination of highly developed programming skills and their Internet savvy nature, they are completely transforming the entire marketing landscape. Growth hackers aren’t anything like the typical employee you’d find Continue Reading...

Using A/B Testing to Get the Most Out of Your Website

June 5, 2013 | Written by Dusty Dean
A/B Testing can be defined as the statistical comparison of one webpage’s element against another to see which results in better performance, and when done properly, it can serve as an effective method for increasing revenue, understanding customer demands and identifying sections of your website that are critical to achieving higher conversion rates. A Typical Continue Reading...

Make Your E-mail Lists More Valuable, More Relevant

March 22, 2013 | Written by Dusty Dean
At BitCadet we strive to help our clients get the most out of their previous online investments. We spend a lot of time talking about “low-hanging fruit” with our clients. We frequently review all of the online assets and tools clients have invested in and identify ways to optimize them and derive maximum value. One Continue Reading...

It’s Time for Pinterest to Monetize

February 1, 2012 | Written by Dusty Dean
Every week of 2012 I’ve had clients and prospective clients inquire about buying advertising on Pinterest. Alas, as of today’s date I must tell them it’s not possible. Pinterest is in “community building mode” whereas they focus solely on acquiring subscribers and scaling their infrastructure. This means their primary near-term focus is not generating revenue. Continue Reading...

Holiday Shopping Mobile Statistics

January 2, 2012 | Written by Dusty Dean
Online shopping finished 2011 strong with record breaking spending, mobile device activations, mobile app downloads and mobile purchases. Here’s a list of fascinating mobile commerce statistics aggregated from around the Web: On an average day during the 2011 holiday season-to-date (Nov. 1 – Dec. 26), Digital Content & Subscriptions accounted for 2.8% of retail e-commerce Continue Reading...

Expressive eCommerce Marketing with Facebook’s Open Graph

September 26, 2011 | Written by Dusty Dean
What word expresses an action, state, or occurrence, and forms the main part of the predicate of a sentence? It’s a verb and it’s about to change the way you market your products on Facebook. Facebook’s annual f8 developer conference included the announcement of what Facebook calls the Open Graph. The Open Graph allows third-party Continue Reading...

A/B Testing Confirmation E-mail Subject Lines

August 19, 2011 | Written by Dusty Dean
Have you ever subscribed to an e-mail newsletter and instantly received an e-mail asking you to confirm your subscription? This is called double opt-in and it’s designed to prevent subscribers from receiving unsolicited e-mails. It also helps e-mail marketers keep their lists full of working e-mail accounts. It’s imperative for e-mail marketers that you click Continue Reading...

Facebook Adds Zip Code Targeting and Interest-based Suggestions

August 12, 2011 | Written by Dusty Dean
Good news, Facebook advertisers! Facebook recently added two very useful features to their advertising platform. Creating ads that are highly relevant to your target audience is one of the fundamental keys to a successful online advertising campaign. Facebook’s new zip code targeting and interest-based suggestions are the tools you need to be more relevant to Continue Reading...

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