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Innovative Psychological Pricing Techniques Used By Humble Indie Bundles

August 10, 2011 | Written by Dusty Dean
In 2007 English rock band Radiohead released their new album “In Rainbows” as a digital download with a “pay what you want” model. Downloaders were presented with a list of recommended price points, each increased price added more value (eg. higher bitrates, vinyl album). One final pricing option asked fans to name their own price Continue Reading...

Why Is There a Bra Sale in My E-mail Inbox?

August 5, 2011 | Written by Dusty Dean
One of the first and most fundamental lessons of e-mail marketing is that it’s a privilege to have someone opt-in and allow you to e-mail them. When a customer completes your sign-up form, they’ve agreed to allow you into a special place. A place where only their friends, colleagues and family members can message them. Continue Reading...

State of Online Sales Taxes: Summer 2011 Edition

August 1, 2011 | Written by Dusty Dean
Few things perplex my eCommerce clients more than the nebulous world of online sales tax collection. Many eCommerce companies want to collect sales taxes and be a fair partner in helping states collect revenues. Unfortunately, it’s challenging for them to reasonably comply under today’s laws. The brief history of online sales tax legislation centers around Continue Reading...

Missing Features in eCommerce User Experience Design

July 29, 2011 | Written by Dusty Dean
Earlier this week I read an interesting post on the UX Booth blog that listed the top ten missing user experience (UX) features on top 100 eCommerce websites. As a conversion rate optimizer and someone who is always experimenting with new Web technologies, I’m eager to analyze the latest innovations in eCommerce product pages. The Continue Reading...

Optimize for Speed: Google Offering Page Speed Service

July 28, 2011 | Written by Dusty Dean
Slow loading websites are the bane of conversion rate optimizers and a significant source of frustration for any website visitor trying to convert. A company’s team of Web designers may have created a masterpiece of CSS, JavaScript, images and video, but each of those elements can come with a price if the entire website isn’t Continue Reading...

Amazon.com versus Walmart: Let the Innovation Begin

July 27, 2011 | Written by Dusty Dean
Om Malik found an interesting comparison between Walmart and Amazon.com in Scott Devitt’s recent analysis of Amazon.com. Here’s the excerpt: In 1991, Walmart reported revenue of ~$44B, an increase of 35% over the prior year. In 2011, we estimate Amazon.com will report revenue of $49B, an increase of 43% over the prior year. Amazon.com is Continue Reading...

Mobile Internet Trends and Data You Need To Know

March 19, 2011 | Written by Dusty Dean
Whenever I’m searching for today’s most relevant data on mobile internet trends I turn to legendary internet analyst Mary Meeker. In February of 2011, Ms. Meeker released a new updated report on today’s most important mobile internet trends. The report is a 56 slide presentation and here are few highlights that were notable to me. Continue Reading...

Ultimate Campaign Tagging Guide for Marketers

March 18, 2011 | Written by Dusty Dean
Congratulations you’ve taken a very important step in Web marketing by learning how to properly tag and measure the performance of your campaigns across the Web. This guide is designed to help Web marketers understand the importance of tagging your URLs and to demonstrate exactly how to do it. After all, you’ve spent all that Continue Reading...

Your website visitors are not converting. What do you do now?

March 17, 2011 | Written by Dusty Dean
Scenario You’re two weeks into your new search engine and display advertising campaigns and your conversion rate is well below your expectations. You’ve carefully optimized both campaign settings and are seeing a high clickthrough rate. However, the traffic just isn’t converting. Based on your campaign targeting settings and Web analytics analysis, you believe these visitors Continue Reading...

Develop a Content Marketing Strategy for Your Business

March 4, 2011 | Written by Dusty Dean
Content is critical to success on the Web. It’s indexed by search engines and discovered by searchers, shared by friends, family and co-workers in IMs, e-mails and on social networks. From blog posts, online videos and books to podcasts, whitepapers and webinars, content consumption is the reason we browse and love the Web. And perhaps Continue Reading...

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