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Smartphone adoption in the US is near 30% and rising fast. These GPS-enabled phones with full Web browsers allow companies like Google to return highly localized search engine results. Mobile searchers want fast, relevant information about local businesses and it’s Google’s job to make certain their results contain fresh and relevant information. Searchers want to Continue Reading...

Customers frequently research products and services online before they purchase in store. In fact, Forrester Research reports that 46% of retail sales are influenced by the Web. This online due diligence commonly takes place on a desktop or laptop computer. But today, a growing trend of consumers use smartphones to research products and services while Continue Reading...

The past decade of incredible search engine innovation, both in speed and relevancy, has created a culture where people believe they can find almost anything by simply querying a search engine. Today search engine use is second only to e-mail as the most popular online activity across all generations. And now, we’re discovering that a Continue Reading...

Widespread discussion about the rise of mobile and social media marketing have overshadowed remarkable innovations happening in display advertising. Display advertising, being one of the Web’s first forms of advertising, is most often used for branding purposes and can include elements such as graphics, text, video and flash animations. Web marketers have long enjoyed the Continue Reading...

A well-optimized search engine marketing campaign will trigger unique ads and landing pages for each stage of the buying funnel. Customers in early awareness and research stages will see ads and landing pages tailored for their stage while customers whose search queries suggest strong buying intent will see ads and landin Continue Reading...

It’s no secret that one of the fastest growing online consumption trends is online video. Here’s a few interesting datasets to support the rise of video consumption online. According to the Pew Institute’s Generations 2010 report, the percentage of all adults who watch video online jumped 14 points in the past two years, from 52% Continue Reading...

Search engine advertisements are excellent solutions for bringing high quality, relevant traffic to your website. Well-optimized, high ROI search engine advertising campaigns are born out of iterations. Iterations where measuring, analyzing, testing and optimizing are the primary ingredients for success. AdWords has recently released a new feature that allows you to conduct split tests on Continue Reading...

The Pew Internet & American Life Project has again released a fascinating study of Internet behavior across multiple generations. The final report is called Generations 2010 and is based on the findings of a daily tracking survey on Americans’ use of the Internet. It’s a follow-up to their Generations 2009 report. The report notably highlights Continue Reading...

Recently released data from comScore and Experian Hitwise reinforce Google’s dominance over search engine market share and highlight Bing’s aspirational underdog position. Microsoft Bing’s search engine functions as a standalone search engine (bing.com) and it also powers Yahoo! search engine results (yahoo.com). According to comScore panel data, Bing’s standalone US search share was at an Continue Reading...

Search engine marketing campaigns are designed to send high quality, convertible traffic to company’s website. Google AdWords has a powerful feature called conversion tracking. Once enabled, conversion tracking will measure, analyze and report conversion data about your AdWords ads. Conversion tracking helps you make smarter decisions about your ad setup by assigning sales revenue to Continue Reading...