Google Analytics for Mobile Applications

December 13, 2010 | Written by Dusty Dean
Companies can easily measure and analyze clickstream data from their mobile websites. Most of the time this requires limited modifications to your analytics code. Today’s JavaScript tags use browser user-agent detection and can quickly and efficiently segment your mobile website traffic from your non-mobile traffic. However, if your company has produced a mobile application, for Continue Reading...

Website Speed Optimization for Faster Conversions

December 12, 2010 | Written by Dusty Dean
Few things can be more damaging to your online marketing efforts than a slow, unresponsive website. Your customers won’t convert, your brand will be damaged and worst of all – you’ll lose sales. A recent survey by the FCC suggests that 68% of US Internet users have a connection speed that is lower than their Continue Reading...

Using Online Competitive Intelligence Tools

December 11, 2010 | Written by Dusty Dean
Your business doesn’t exist in a vacuum. You have competitors that are innovating and quickly adjusting to new market trends, both online and offline. The data you collect from your Web analytics clickstream analysis, search engine marketing clickthroughs and voice of customer (VoC) surveys needs industry context. You may have increased conversions 37% from Q3 Continue Reading...

W3C Releases Mobile Web Application Best Practices

December 10, 2010 | Written by Dusty Dean
The rapid growth of mobile websites and mobile applications has given rise to standardization and ecosystem issues. The World Wide Web Consortium (W3C) created the Mobile Web Initiative to assist with these standardization challenges. The W3C has recently released standard best practices for creating smarter mobile Web applications that are easily deployable and work across Continue Reading...

Research Foreign Markets with Google Global Market Finder

December 10, 2010 | Written by Dusty Dean
Thinking about expanding your business into foreign markets? Would you like to see how much traffic your product keywords would receive in Germany, Japan or maybe Brazil? In the past, this type of research would require hiring translators to work along with your search engine marketing team, all in hopes of discovering a high-demand low-competition Continue Reading...

The Mobile Advertising Opportunity

December 9, 2010 | Written by Dusty Dean
Smartphones are seemingly everywhere nowadays. The iPhone and Google Android phones have invigorated sales across the US and world. People are using these Web connected phones to make important buying decisions at the point-of-sale. Here’s four key statistics: Smartphone ownership in the United States has grown from 15% of US consumers in October 2006 to Continue Reading...

Testing Trust & Credibility Signals for Conversions

December 8, 2010 | Written by Dusty Dean
Well-designed, measurable company websites are the best salesperson you’ll ever hire. They’ll work tirelessly 24/7, allow you to measure everything, and welcome continuous testing for more sales and leads without a grumble. And just like a real-life salesperson, you’ll want to make certain your website creates a trusting and credible impression of your company’s mission Continue Reading...

Search Engines and Meta Description Tags

December 7, 2010 | Written by Dusty Dean
This is the second post in a series dedicated to explaining fundamentals of search engine optimization. Our focus is to help those who are new to Web marketing understand the basic fundamentals of the Web’s primary customer acquisition channel – search engines. Our previous post discussed title tags and this post focuses on meta description Continue Reading...

10.5% Increase in Online Ad Spending Predicted for 2011

December 6, 2010 | Written by Dusty Dean
eMarketer, an Internet market research company, has revised their online ad spending projections for 2011. Their latest estimates suggest a 10.5% increase next year. Their forecasts predict double-digit growth (in the 10-14% range) for the next four years. In 2014, they predict online advertising will reach $40.5 billion. eMarketer’s forecast corresponds well with former Morgan Continue Reading...

Mobile Website Trends in 2010

December 5, 2010 | Written by Dusty Dean
We recently discussed in our “Know Your Mobile Trends Before React” post that your company should take a long look at your website’s mobile visitor statistics before creating your mobile experience. Our previous post warned companies to take a data-driven approach to their mobile website strategy and avoid haphazardly playing catch up with their competition. Continue Reading...

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