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Discover Customer Intent with Internal Site Search

December 4, 2010 | Written by Dusty Dean
Your website’s internal search engine is full of valuable data about your customers’ intent. For large, complex websites, with many pages, internal site search is an essential tool used by your visitors to find the content they’re looking for fast. You gain insight into what your visitors are searching for, and most importantly, what you’re Continue Reading...

Search Engines and Title Tags

December 2, 2010 | Written by Dusty Dean
We love search engines and all of the bits of data they collect from websites across the Web. We’ve decided to create a series of posts that breakdown the basic essential components of publishing content that is both user and search engine friendly. Our focus is to help those who are new to Web marketing Continue Reading...

54.5% of Search Queries are Greater than 3 Words

December 2, 2010 | Written by Dusty Dean
Imagine sitting in a room with friends and someone asks “What time do the Miami Dolphins play tonight?” Each person pulls out their device of choice, a phone, laptop or sits down at the desktop computer, all ready to search online. It’s likely that no two friends will use the same search query. Some may Continue Reading...

Extending AdWords with Ad Extensions

December 1, 2010 | Written by Dusty Dean
The reach, relevancy and ROI of search engine marketing, specifically Google AdWords, is unmatched today in Web marketing. AdWords is still the primary powerhouse and Google doesn’t rest on their laurels. Google continues to rapidly innovate and provide advanced targeting tools that allow businesses to target customers at crucial points in the buying process. The Continue Reading...

Voice of Customer (VoC) Surveys & Web Analytics

November 30, 2010 | Written by Dusty Dean
Web analytics has long been rooted in strong number-driven analysis. This goes back to the early days of processing server log files and analyzing visitor IP addresses. We’ve now evolved beyond raw server logs and have adopted JavaScript tag-based solutions with well-designed dashboards, KPIs and even native pivot tables. And even today, most standard Web Continue Reading...

Developing a Foundation with Keyword Research

November 29, 2010 | Written by Dusty Dean
Keyword research is an essential foundational element of search engine marketing. Comprehensive and iterative keyword research will uncover your market’s keyword demand, supply you with a list of search terms to target for SEO and PPC campaigns, and most importantly, help you understand what your customers are searching for online. Keyword research allows your company Continue Reading...

12% Increase in Average Order Value (AOV) on Black Friday

November 28, 2010 | Written by Dusty Dean
One of our favorite ways to analyze e-commerce conversion rates is to look at the Average Order Value (AOV). It’s one of the top key performance indicators (KPIs) for online retailers. A simple AOC calculation is: Sum of Revenue Generated / Number of Orders Taken = Average Order Value. IBM’s Coremetrics company anonymously aggregates Web Continue Reading...

Days & Visits to Goal Completion: The Journey of Your Customers

November 27, 2010 | Written by Dusty Dean
You learn very quickly in the world of Web analytics to never trust a lone metric. Advance segmentation and comparison give context that leads to actionable insight and analysis. Well-designed websites have macro and micro conversion goals that represent actions that are valuable to your company. It’s exciting to look at your KPI dashboard and Continue Reading...

On-Site Behavioral Targeting SaaS Solution

November 26, 2010 | Written by Dusty Dean
It’s now easier to match website content with visitor behavior using advanced segmentation and on-site behavioral targeting. E-commerce websites were pioneers of on-site behavioral targeting. You’ve likely noticed many e-commerce websites that display product recommendations tailored to your browsing habits, previous purchases along with other advanced segmentations. On-site behavioral targeting combined with detailed Web analytics Continue Reading...

Search Advertising Innovations: AdWords Call Metrics

November 25, 2010 | Written by Dusty Dean
One of the challenges of placing your company’s phone number in your advertisements is determining how your callers received your phone number. A new feature being tested by Google AdWords, called AdWords Call Metrics, inserts a unique phone number into your search engine advertisements and gives you detailed call metrics based Continue Reading...

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