Negative Match Keywords Increase Your Search Engine Marketing Campaign ROI
November 24, 2010 | Written by Dusty Dean
One of our favorite benefits of Web marketing, especially search engine marketing, are the many ways you can increase your marketing ROI using smart optimization strategies. Setting up broad and phrase based keyword match types are great ways to increase your impression share and discover how your customers search for your products and services. Although Continue Reading...
Know Your Mobile Trends Before You React
November 23, 2010 | Written by Dusty Dean
You don’t have to look far online to discover a new dataset signaling surges in mobile device sales and mobile content consumption. Too often marketers develop reactionary mobile strategies upon seeing their competitors with new iPad applications or a HTML5 mobile website. Although there’s no mistaking the growing trend of mobile content consumption, your response Continue Reading...
Macro and Micro Conversions: Your website’s many conversions
November 22, 2010 | Written by Dusty Dean
One of our favorite questions to ask is, “What do you want your website visitors to do?” It’s a simple question that is often thought-provoking for both marketers and executives. Between Web designers, Web developers, executives and marketing departments this simple question gets neglected. Fortunately, it doesn’t take us long to agree on some very Continue Reading...
Bing Mobile Searches Have Strong Local Intent
November 21, 2010 | Written by Dusty Dean
The convergence of online and offline shopping channels continues, and this time Bing has an interesting statistic for us. 53 percent of mobile searches on Bing have a local intent. Increasing amounts of mobile phone search queries relate to products and businesses nearest to the searcher. And Google’s on record stating that 20% of all Continue Reading...
Humanizing Conversions: The Jimmy Appeal
November 20, 2010 | Written by Dusty Dean
It’s that time of year when the Wikimedia Foundation begins their fundraising campaign to keep Wikipedia operational and free of advertising. This year, they focused on optimizing their campaign in three key areas: banner messaging, banner design and landing/donation pages. They’ve published the results of their optimization efforts and it’s interesting to see the clickthrough Continue Reading...
Google Advertising Solutions for Converging Online/Offline Buying Channels
November 19, 2010 | Written by Dusty Dean
Your mobile phone is blurring the lines between online and offline buying channels. The converging of these two channels is creating demand for new advertising targeting tools. As expected, Google is leading the way in this space. Susan Wojcicki is Google’s Vice President of Product Management and her presentation at the Web 2.0 Summit was Continue Reading...
US Companies Spend $6.4 Billion on Internet Ads in Q3 2010
November 17, 2010 | Written by Dusty Dean
Source: IAB Internet Advertising Revenue Report/PwC (www.iab.net) US companies are coming back to advertising in a big way. Companies are shifting more of their budgets from traditional media branding efforts and embracing the trackable and quantifiable world of Internet advertising. The Interactive Advertising Bureau (IAB) consists of over 460 media and technology companies who are Continue Reading...
Online Advertising: The 50 Billion Dollar Opportunity
October 18, 2010 | Written by Dusty Dean
Morgan Stanley managing director and leading technology researcher Mary Meeker predicts a $50 billion dollar online advertising boom. Her recent presentation delivered at the Web 2.0 Summit in San Francisco contained a slide that caught our eye. It compares media consumption time versus percentage of ad spend. The slide suggests that people spend 28% of their Continue Reading...