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Case Study > Platforms

Using User Interface Design to Drive Brand Strategy

THE CHALLENGE:

Exceptional user experience is no longer optional, it is required to remain competitive.

THE OUTCOME:

Increased traffic and conversion rate using user-focused platform design principles that seamlessly integrate into a customer’s buying patterns.

STORY:

In 2019, customers want to define their own shopping experience. Companies must now create content, user experiences, and interfaces that integrate flawlessly into a customer’s day, no matter what platform or device they are using. The ability to understand your customer’s values, and to create unique experiences that balance these values with your product is key to its online value capture potential.

A fitness focused BITCADET client wanted to launch sales of their heavy, electronic equipment online. As a new channel, they wanted to use this opportunity to present their brand as customer first and balance this with seamless transactions that paired well with their established systems.

To build the scaffolding of the website, the BITCADET team met with all departments whose function would be affected with the additional channel to understand total information capture and needs. They rounded out their user experience design with customer surveys that focused on the product decision making process.

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The team then focused on agile development through rapid testing and feedback to transform the initial design. BITCADET found that focusing on speed and a flawless transaction across all platforms was closely tied to conversion rate. The company moved to a mobile-first design and integrated sales through social platforms.

To date, revenue continues to thrive using from the platform. It remains readily able to transform to meet market demand through its flexible user experience. This company is staged to grow into 2022 with their strategic investment.

About the author

Dusty is an entrepreneur, experienced executive, and technologist. He has been helping manufacturing companies digitize their processes and increase their sales since 2009. Read Bio.

About the author

Lisa leads strategic client initiatives and planning for BITCADET. She has extensive multi-industry experience in management consulting, specializing in guiding teams and clients through the adoption of and adaptation to technological changes. Read Bio.

About the author

Vladimir is the Design Director for BITCADET. He has extensive experience in digital strategy, specializing in software and graphic design and the implementation of digital projects for international corporations. Read Bio.

About the author

Boros is Director of Engineering for BITCADET and works to drive innovation through merging manufacturing with emerging technologies.Read Bio.

About the author

Lauren is the Director of Operations for BITCADET responsible for client strategic direction and operational execution.Read Bio.

About the author

Mara is a senior consultant with BITCADET focused in marketing and communications. She has spent the past fifteen years working with companies on a full suite of marketing and communications services, including sub-branding and positioning, public relations, and content marketing. Read Bio.

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